Largest graphic format for mobile devices. Large Intext Mobile ads are visible only within articles and can reach high viewability due to the Lazy Loading mechanism.
HTML5 files should be prepared in accordance with Google standards: https://support.google.com/admanager/answer/7046799?hl=en
IMPORTANT: adserver has no capability of implementing any JS tracking scripts (e.g. IAS) into HTML5 creatives. Therefore, one should place all the tracking scripts of this type directly in the creative code, just before </body> tag.
If the HTML5 creative contains video, due to the adserver size restrictions (HTML5 bundle or the total size of extracted files cannot exceed 1000KB), we recommend that all video files are hosted on external servers and then embedded in the creation's code.
HTML5, JPG, PNG, GIF
The number of creatives (HTML5 or jpg / png / gif) allowed for this format is 3.